The band is sometimes criticised by adults for this, as the adults feel that they are too young to understand or sing of romantic love. Their songs often deal with themes of love. The band, aside from their vocals, emphasises costumes and choreography. However, Effendy changed their focus, aiming at a wider audience – including adults. ![]() Coboy Junior's initial target audience was preteens, aged 10 to 13. The band emerged during a period in which new bands of young singers (both boys and girls) were becoming increasingly common other groups established around this time include Lollipop, Superseven and Swittin. ![]() Effendy, meanwhile, had previously established a group of child singers which performed under the name Superkids. ![]() The boys had previously performed together in Laskar Pelangi: The Musical and the film Lima Elang they had also all performed well in singing competitions. Coboy Junior was established on 23 July 2011, when manager Patrick Effendy called Aldi, Bastian, Iqbaal, and Rizky together for private auditions.
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